How to Create a Public Profile on Snapchat

Setting up your public profile

To create a public profile on Snapchat, you’ll need to have an existing Snapchat account. If you don’t already have one, you can download the app for free on your mobile device and create an account. Once you have an account, follow these steps to set up your public profile:

  1. Open Snapchat and tap on your profile picture in the top-left corner of the screen.
  2. Tap on the gear icon in the top-right corner to access your settings.
  3. Scroll down and find the “Who Can…” section. Tap on “See Me in Quick Add” and make sure it’s turned on.
  4. Tap on “Public Profile” and toggle the switch to turn it on.
  5. Choose a username for your public profile. This username can be different from your regular Snapchat username.
  6. Fill in your display name, which will be shown on your public profile.
  7. Add a bio to your public profile. This can be a brief description of yourself, your business, or your brand.
  8. Select a profile picture for your public profile. This should be an image that represents you or your brand.
  9. Add your website or other social media links, if you’d like.

Once you’ve completed these steps, your public profile will be live on Snapchat. You can customize your profile further by adding stickers, Bitmojis, and other design elements. And don’t forget to promote your profile to your followers and on other social media platforms to grow your audience on Snapchat.

Choosing a profile picture and display name

Your profile picture and display name are two of the most important elements of your public profile on Snapchat. They should both be representative of you or your brand and help to create a strong visual identity. Here are some tips for choosing a profile picture and display name:

Profile Picture:

  • Choose an image that is high-quality and visually appealing. This could be a headshot of yourself, a logo for your brand, or another image that represents you.
  • Make sure your profile picture is easily recognizable and memorable.
  • Avoid using a generic or low-quality image that could be mistaken for spam.

Display Name:

  • Your display name should be easy to read and remember.
  • If you’re using your personal name, consider using your full name or a unique variation to help you stand out.
  • If you’re using a brand name, make sure it’s consistent with your branding across other social media platforms.
  • Avoid using a display name that could be seen as offensive or inappropriate.

Remember, your profile picture and display name will be the first things people see when they come across your public profile on Snapchat. Take the time to choose them carefully to create a strong and memorable impression.

Customizing your profile with stickers and Bitmojis

Customizing your public profile on Snapchat with stickers and Bitmojis is a fun and creative way to make your profile stand out. Here are some tips for customizing your profile:


  • Use stickers to add personality and humor to your profile.
  • Choose stickers that are relevant to your brand or interests.
  • Mix and match different stickers to create a unique look.
  • Don’t overdo it with too many stickers. Keep it simple and tasteful.


  • Create a custom Bitmoji that looks like you or represents your brand.
  • Use your Bitmoji in your profile picture or as a design element on your profile.
  • Consider using Bitmoji stickers to add some personality to your profile.

When customizing your profile with stickers and Bitmojis, it’s important to stay true to your brand and personal style. Don’t use stickers or Bitmojis that are irrelevant or off-brand. And remember, less is often more when it comes to design, so don’t overdo it with too many stickers or a cluttered profile.

Promoting your public profile on Snapchat and beyond

Once you’ve created a public profile on Snapchat, it’s time to start promoting it to grow your audience. Here are some ways to promote your profile on Snapchat and beyond:

On Snapchat:

  • Share your profile with your existing Snapchat friends and encourage them to add you on your public profile.
  • Use Snapcodes to make it easy for people to add you. You can create a custom Snapcode with your profile link and share it on social media or your website.
  • Use Snapchat’s Quick Add feature to appear in the suggested friends list of users who have similar interests.

Beyond Snapchat:

  • Share your Snapcode or profile link on other social media platforms like Instagram, Twitter, and Facebook.
  • Embed your Snapcode or profile link on your website or blog.
  • Cross-promote with other Snapchat users or influencers to reach a wider audience.

Remember to regularly promote your public profile to continue growing your audience on Snapchat. You can also track your profile’s performance by checking your profile views and follower count in your profile settings.

Ensuring Privacy and Safety on Your Public Profile

While creating a public profile on Snapchat can be a great way to grow your audience and connect with others, it’s important to take steps to ensure your privacy and safety. Here are some tips to help you stay safe on your public profile:

Choose Your Content Wisely:

  • Be mindful of the content you post on your public profile. Avoid sharing personal information that could be used to identify you or your location.
  • Review your profile regularly and remove any content that could compromise your safety.

Manage Your Followers:

  • Only accept friend requests from people you know or trust.
  • Block and report any users who are abusive or harassing.

Adjust Your Settings:

  • Adjust your privacy settings to control who can view your public profile and contact you on Snapchat.
  • Disable location sharing to keep your whereabouts private.

Stay Vigilant:

  • Be aware of the potential risks and threats associated with social media platforms like Snapchat.
  • Stay up-to-date on the latest security features and best practices.

By following these tips, you can help ensure your privacy and safety while using your public profile on Snapchat. Remember, it’s important to stay vigilant and take steps to protect yourself when using social media.

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